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Turning technology
into business value.
Helping organisations select and implement enterprise software — and helping software companies position, demonstrate and sell it.
FSM | CRM | DATA & BI | AI | SOFTWARE STRATEGY
LET’S TALKComplex software.
Clear business value.
Technology only creates value when people understand what it can do, why it matters and how to use it successfully.
De Goede Consulting Services helps organisations at both sides of that challenge.
I help companies select, design and implement business software.
And I help software companies sharpen their proposition, improve their pre-sales approach and demonstrate why customers should choose them.
From solution to value.
Enterprise Solutions & Projects
Make technology work for your business.
Independent advice and hands-on support for organisations selecting, designing or implementing enterprise software.
- Field Service Management (FSM)
- CRM & Customer Engagement
- Business Intelligence & Data
- AI & intelligent automation
Services that deliver results for your business.
- Software selection
- Requirements & process workshops
- Solution design
- Implementation
- Project & programme management
- Proof of Concepts
SELECTION | IMPLEMENTATION | DELIVERY
Software Growth
Make customers understand why they should choose you.
Great technology does not sell itself.
Successful software companies need more than features. They need a clear proposition, compelling business value and a story that customers understand and remember.
I help software vendors and technology companies improve how they position, present and demonstrate their solutions.
- Software portfolio positioning
- Value proposition development
- Go-to-market messaging
- Pre-sales strategy
- Discovery
- Demo strategy & demo coaching
- Executive presentations
- Storytelling
- RFP / RFI support
- Strategic deal support
WIN MORE SOFTWARE DEALS.
LET’S TALK ABOUT GROWTHPOSITIONING | DEMOS | WIN MORE DEALS
Interim & Fractional Leadership
Experienced leadership when you need it.
Sometimes an organisation needs senior experience and leadership without immediately hiring a full-time executive.
I can support software companies, consultancies and technology organisations on an interim, fractional or advisory basis.
Hands-on when it matters.
- Fractional Head of Pre-Sales / Solution Engineering
- Interim Solution Engineering leadership
- Interim FSM / Technology Practice leadership
- Commercial & Go-to-Market advisory
- Complex enterprise deal support
- Coaching and development of pre-sales teams
Discipline creates opportunities.
A marathon is not won in the first kilometre.
It takes preparation, focus, resilience and the ability to keep moving when things become difficult.
I believe the same applies to business transformation and complex enterprise sales.
And the determination to get to the finish.
PETER JAN DE GOEDE / FOUNDER & CONSULTANT
Business. Technology.
Commercial impact.
I have spent more than 25 years working at the intersection of business, technology and sales.
My career has taken me from software consultancy and implementation, through project and business unit leadership, to European Solution Engineering and commercial leadership.
Along the way I have worked with enterprise organisations on CRM, Field Service Management, Business Intelligence, SaaS and AI.
I have led implementations, built consulting and pre-sales teams, facilitated executive workshops, developed go-to-market strategies and helped win complex multimillion-dollar enterprise software deals.
That combination allows me to look at technology from different perspectives:
- What does the business actually need?
- Which solution creates the most value?
- How do we implement it successfully?
- And — when you are selling technology — how do you make a customer understand why they should choose you?
That is what De Goede Consulting Services is about.
From strategy
to impact.
Do you have a technology project that needs experienced support?
Are you selecting or implementing an FSM, CRM, Data or AI solution?
Or do you have great software but want to improve how you position, demonstrate and sell it?
Let’s have a conversation.
No complicated sales process. Just an initial conversation about your challenge and whether I can help.
Peter Jan de Goede
De Goede Consulting Services
CONTACT PETER JANAvailable for projects in The Benelux, Nordics, UK & Ireland, Germany as well as internationally